Medica Annual Report
THE ASK
The Medica Foundation is a nonprofit dedicated to improving health and removing barriers to care for members and the community. The report needed to communicate impact, highlight key initiatives, and reflect the Foundation’s commitment to systemic change in an engaging and accessible way.
THE SOLUTION
I used a mix of strong typography, a clean grid structure, and strategic use of color to help guide readers through key stories and impact areas. Inside, infographics and data visualizations make complex information easy to digest, telling the story of how Medica Foundation is driving change.
THE TEAM
Agency: catchfire
Client: Medica Foundation
Creative Director: Jessica Schmelzer
Art Director: Dan Williams
