3M Cloud Library

3M needed a suite of promotional materials to raise awareness and increase engagement with their Cloud Library—a digital lending platform offering ebooks and audiobooks through local libraries. I created a vibrant campaign using bold typography, friendly messaging, and device illustrations to show how easy it is to get started. The campaign focused on meeting people in everyday moments and highlighting the convenience of having a whole library in your pocket, accessible anytime with just a library card and a device.

SERVICES

Brand Identity
Print Design
Signage

TEAM

Agency: Catchfire
Client: 3M
Creative Director: Jessica Schmelzer

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