3M Cloud Library
THE ASK
3M needed a suite of promotional materials to raise awareness and increase engagement with their Cloud Library—a digital lending platform offering ebooks and audiobooks through local libraries. The goal was to encourage readers to take advantage of the platform’s digital collection—anytime, anywhere—and show how simple it is to get started with just a library card and a device.
THE SOLUTION
I designed a vibrant campaign built around bold typography, device illustrations, and friendly, direct messaging. The materials were created to meet people in everyday moments and highlight the convenience of digital reading. Each piece keeps the focus on accessibility, speed, and the joy of having a library at your fingertips.
THE TEAM
Agency: catchfire
Client: 3M
Creative Director: Jessica Schmelzer
