Daymark
THE ASK
Create an initial logo and branding concept for Daymark app, a smart profit-sweeping tool that uses recursive automation to help small business owners build wealth gradually and sustainably. The branding needed to feel intelligent, modern, and reflective of the product’s unique service. My goal was to make the branding feel as smart and intuitive as the application itself.
THE SOLUTION
I created a logo that visually embodies Daymark’s function, using a sweeping “D” and italic font to convey motion and steady profit increases. To strengthen the brand, I also crafted a simple yet impactful tagline that highlights the two key differentiators that set Daymark apart from competitors.
