North Star Bicycle Festival

The North Star Bicycle Festival—a ten-day series of cycling events across central Minnesota—needed a bold, cohesive visual identity to reflect the energy, motion, and community spirit of the event. I created an illustration-driven system that brought the festival to life with abstracted cyclists, sweeping gradients, and layered elements that conveyed speed and excitement. Designed to work seamlessly across posters, banners, event programs, and digital promotions, the system created a unified look that captured the fun, competitive atmosphere. From large-scale signage to social content, the visuals delivered an immersive experience that celebrated Minnesota’s cycling culture.