North Star Bicycle Festival
THE ASK
The North Star Bicycle Festival, a ten-day series of cycling events across central Minnesota, needed a cohesive visual identity to capture the energy, movement, and community spirit of the event. The design had to work across various collateral, including posters, banners, event programs, and digital promotions, all while maintaining a dynamic and engaging look that would excite both participants and spectators.
THE SOLUTION
A bold, illustration-driven approach brought the festival’s energy to life, using fluid gradients to convey motion. The visuals combined abstracted cyclists, sweeping color transitions, and layered elements to create a sense of speed and momentum, reflecting the fun, competitive atmosphere of the event. From large-scale outdoor signage to social media graphics, the cohesive design system ensured an immersive experience for attendees, celebrating the vibrancy of cycling culture in Minnesota.
THE TEAM
Agency: catchfire
Client: North Star Bicycle Festival
Creative Director: Jessica Schmelzer
Art Director: Dan Williams
Animator: Josh Carlon
Photography: Matthew E. Moses
