UnitedHealthcare Iconography
THE ASK
As part of a larger rebrand for UnitedHealthcare, I was tasked with designing a comprehensive set of icons to visually represent the various benefits and services UnitedHealthcare offers. The icons needed to align with the refreshed brand identity while maintaining clarity, accessibility, and a sense of warmth to resonate with diverse audiences.
THE SOLUTION
It was my goal to help convey UnitedHealthcare brand principles through icons that were bold, graphic, and friendly. Each icon was carefully crafted to ensure consistency in line weight, shape, and visual language while remaining simple and instantly recognizable. The result is a flexible, modern icon library that helps make complex health care concepts more approachable and intuitive.
THE TEAM
Agency: catchfire
Client: UnitedHealthcare
Art Director: Dan Williams
