UnitedHealthcare Illustrations

In early 2020, UnitedHealthcare launched a major rebrand, which included the creation of an illustration library. The goal was to simplify complex healthcare concepts through bold, engaging visuals that clearly communicate plan benefits and services. Over the past five years, I’ve created more than three hundred brand illustrations, each designed to be bold, expressive, and full of personality. The goal was always the same: to make healthcare feel personal, approachable, and even delightful. Below are a few select examples.