UnitedHealthcare Illustrations
THE ASK
In early 2020, UnitedHealthcare launched a major rebrand, which included the creation of an illustration library. The goal was to simplify complex healthcare concepts through bold, engaging visuals that clearly communicate plan benefits and services.
THE SOLUTION
Over the past five years, I’ve created more than two hundred brand illustrations, each designed to be bold, expressive, and full of personality. The goal was always the same: to make healthcare feel personal, approachable, and even delightful. Below are a few select examples.
THE TEAM
Agency: catchfire
Client: UnitedHealthcare
Creative Director: Jessica Schmelzer
Art Director: Dan Williams
Animator: Peter Dronen
