Bibliotheca Brand Refresh

Bibliotheca, a global library technology company, needed a refreshed visual identity that felt more modern, welcoming, and distinct—without changing their existing logo or fonts. I expanded the brand using vibrant accent colors, flexible book-inspired patterns, and bold iconography that built on their existing assets. I also redefined photography styles and layout guidance to create more clarity and cohesion across all touchpoints, from sales decks to social media. The result is a brand that feels more human, vibrant, and uniquely theirs.